From Spreadsheet Chaos to Dealer Control

My name is Pavel Vlachkov, and like many of you, I never planned to become a watch dealer.

I was a passionate collector, spending countless hours hunting for that next perfect piece. But one morning in 2017, I looked at my collection and had a realization: I was spending more time acquiring watches than enjoying them. My hobby had become something more.

That's when I registered my Chrono24 dealer account, built a simple e-commerce site, and launched ChronoTimepieces. What started as a way to fund my collecting habit quickly became a full-time business.

I remember one particular evening in early 2024, updating the same Rolex Submariner listing across four different platforms for the third time that week. That's when I knew: there had to be a better way.