TAG Heuer
ActiveTAG Heuer is synonymous with motorsport timing and chronograph innovation. From pioneering stopwatch technology to revolutionizing mechanical chronographs, the brand remains at the forefront of sports timing.
Edouard Heuer founded his watchmaking workshop in 1860 in St-Imier. The company became famous for sports timing innovations, including the oscillating pinion for chronographs and the first dashboard chronograph. The TAG Group merged with Heuer in 1985.
Watches
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QUICK FACTS
PRICE SEGMENT
Mid RangeMOVEMENT TYPES
AutomaticManualQuartzTourbillon
MANUFACTURING
Full ManufactureSPECIALIZATIONS
Racing chronographsSports timingSmartwatchesTourbillon chronographs
HEADQUARTERS
La Chaux-de-Fonds, SwitzerlandOWNERSHIP
1860 Heuer family
1985 TAG Group
1999 LVMH