TAG Heuer

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La Chaux-de-Fonds, SwitzerlandFounded 1860LVMHWebsite

TAG Heuer is synonymous with motorsport timing and chronograph innovation. From pioneering stopwatch technology to revolutionizing mechanical chronographs, the brand remains at the forefront of sports timing.

Edouard Heuer founded his watchmaking workshop in 1860 in St-Imier. The company became famous for sports timing innovations, including the oscillating pinion for chronographs and the first dashboard chronograph. The TAG Group merged with Heuer in 1985.

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QUICK FACTS

PRICE SEGMENT

Mid Range

MOVEMENT TYPES

AutomaticManualQuartzTourbillon

MANUFACTURING

Full Manufacture

SPECIALIZATIONS

Racing chronographsSports timingSmartwatchesTourbillon chronographs

HEADQUARTERS

La Chaux-de-Fonds, Switzerland

OWNERSHIP

1860 Heuer family

1985 TAG Group

1999 LVMH

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